"The Indian Middle Class: Cultures of Lifestyle from Post-Reform India."

: The family is the most critical social unit; while "nuclear families" are becoming more common in cities, the "joint family" system remains a traditional ideal.

Lifestyle influencers are currently "de-influencing" processed foods by revitalizing ancient grains like Millets (Ragi, Bajra) and Ayurvedic eating habits, making traditional wisdom trendy for the modern gym-goer. 3. Sustainable Fashion and the "Vocal for Local" Movement