This paper explores the sociological and economic phenomenon of female Malay "Bigo Live" hosts who transition from the controversial, often stigmatized environment of live-streaming platforms to a more socially acceptable public image defined by the "Jiwa Halus" (refined soul) aesthetic, the wearing of the private label "Jiha" hijab, and a shift towards lifestyle influencing. By examining the trajectory of ex-hosts—specifically those leveraging the "Mantan Host Bigo" (Former Bigo Host) identity—this study analyzes how the performance of Islamic piety via fashion (the hijab) serves as a mechanism for reputation laundering and economic survival in the post-digital creator economy.
Official hosts are often managed by "Families" or agencies that help them grow their audience and income. Regulation: jiha malay private hijab mantan host bigo live hot
