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: The simplest behavior a user does in anticipation of a reward, such as clicking a link or scrolling through a feed. For an action to occur, the user must have both the motivation Variable Reward

This is the engine of addiction. Fixed rewards (same result every time) get boring. Variable rewards (a slot machine) keep the brain’s dopamine flowing. hooked how to build habitforming products free pdf fix

Most products forget the investment phase. After the user gets their reward, they should leave the product. : The simplest behavior a user does in