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Many Filipinos were given the surname "Cruz," which is Spanish for "cross." This was often combined with the given name "Juan," which was a common name among Filipinos during that time. The full name "Juan dela Cruz" literally translates to "John of the Cross," which was a common name among Spanish Catholics.

The popularization of the term is widely attributed to the American colonial period (early 20th century). American administrators and journalists often used "Juan dela Cruz" in newspapers and police blotters to refer to unidentified or typical Filipino males. It was a categorization tool—similar to "John Doe" in the United States—used to describe the average "tao" (person) in news reports regarding crime, weather, or daily life.

By the 1920s, Juan Dela Cruz was no longer just a name—he was a character. He was patient, poor, resilient, slightly cynical, but eternally hopeful.

Throughout the turbulent decades of modern Philippine history, Juan dela Cruz evolved to represent the political conscience of the nation. During the Japanese occupation in World War II, he symbolized silent resistance and endurance. During the Martial Law era under Ferdinand Marcos in the 1970s and 1980s, Juan was frequently depicted in underground publications as a victim of state oppression, bound in chains or weeping over the loss of democracy, yet possessing an unbreakable will to fight back. This culminated in the 1986 People Power Revolution, where the real-life "Juans" walked out into the streets to peacefully reclaim their freedom.