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: AI is now the primary gatekeeper for what you watch. About 75% of executives believe OS-level AI assistants will soon determine which shows are surfaced on TV home screens, moving away from individual app scrolling. Hyper-Personalization

: Watching sports is no longer passive; technologies like spatial computing allow fans to watch games from the player's perspective or use first-person views to review replays from any angle. PornForce.24.01.09.Ana.Lingus.And.Dolly.Dyson.C...

: Major players are translating on-screen intellectual property (IP) into physical spaces. For example, Netflix House : AI is now the primary gatekeeper for what you watch

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