Ben Settle - Email Players 1 - 15 Best -
Launches create feast/famine cycles. Instead of a launch, just send a "Now Available" email. If your daily emails have built desire, you don't need a 5-day video series. You send one email saying, "It’s out. Grab it here." And it sells.
: Creating "emails about nothing" that are highly engaging by using stories, personal anecdotes, and controversy to draw readers in. Ben Settle - Email Players 1 - 15
This style is the product. By reading his emails, you internalize a voice that sounds like a human being, not a corporate chatbot. In an era of AI-generated generic fluff, this human aggression is worth a fortune. Launches create feast/famine cycles
The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include: You send one email saying, "It’s out
In the crowded, noise-polluted world of email marketing, few names inspire as much cult-like devotion (or sheer agitation) as .