Virtual and augmented reality (VR/AR) technology is also set to revolutionize the live entertainment industry. With the ability to create immersive and interactive experiences, VR/AR is changing the way we consume live entertainment.

: The "phygital" trend blends physical attendance with digital layers, such as Augmented Reality (AR) experiences during a live game or concert.

This new symbiosis has profound effects on the art itself. Stand-up comedy specials, once filmed with static cameras and polite applause, now chase "viral moments" – a single joke that can be extracted as a short-form clip to drive subscriptions. Broadway shows release "live" filmed performances in cinemas (Fathom Events) and then to streaming, creating a hierarchy of access: the premium in-person seat, the affordable movie ticket, and the ubiquitous streaming version.