Presenting findings in a way that is actionable for managers. Key Concepts to Master
If you need the text for its methodology, Malhotra’s widely cited framework for marketing research consists of these six steps: Presenting findings in a way that is actionable for managers
is widely considered a foundational text for both undergraduate and graduate students, particularly those in MBA programs. It is praised for its comprehensive 6-step framework that bridges the gap between theoretical research methods and practical marketing management decisions. Presenting findings in a way that is actionable for managers