Rokeach M 1973 The Nature Of Human Values Pdf -

Rokeach posited that values are fewer in number than attitudes and serve as the internal reference points for all human behavior. He classified 36 total values into two distinct categories:

This forced-ranking methodology forces individuals to make difficult trade-offs, revealing their true hierarchy of values. rokeach m 1973 the nature of human values pdf

Milton Rokeach (1918–1988) was a Polish-American social psychologist who taught at Michigan State University, the University of Western Ontario, and Washington State University. He is best known for his work on dogmatism (The Open and Closed Mind, 1960) and, of course, human values. Rokeach posited that values are fewer in number