He looked at the TamilPlay tab. Then at his script.
Before 2012, the industry was heavily reliant on the "opening day" of superstars. But 2012 saw the rise of the "new wave." Films like Pizza , directed by Karthik Subbaraj, proved that a small budget and a gripping script could generate massive returns. Naduvula Konjam Pakkatha Kaanom became a sleeper hit, relying on humor rather than heroism. Tamil Play.com 2012 Movies