This paper explores the enduring popularity of Yash Raj Films’ Rab Ne Bana Di Jodi (2008) on the OTT platform MX Player. It analyzes how the film’s themes of love, identity, and transformation find renewed resonance among digital-first audiences, and how MX Player’s free, ad-supported model has broadened the film’s reach in semi-urban and rural India.

(formerly MX Player) focuses on free, ad-supported content and original series like Campus Diaries Matsya Kaand