Contrary to popular belief, most modern content isn’t trying to make you happy or sad. It is trying to make you busy . Extreme horror, hyper-kinetic action, drama-porn (like Euphoria ), and non-stop true crime podcasts all serve the same function: they flood the cortisol receptors so completely that you cannot access your own interiority. You don't watch a machine gunner show to feel; you watch it to not feel the silence of your own living room.

Do not look at Views. Look at and Average View Duration (AVD) . High CTR + Low AVD = Bad title (friendly fire). Low CTR + High AVD = Bad thumbnail/title (you suck at gunning).