and competency-based questions. Picture and Cartoon-based Questions extracted from NCERT.
Concepts of efficiency vs. effectiveness . subhash dey class 12 bst pdf
| Chapter | Relevant content | |---------|------------------| | | Branding, packaging, labeling (e.g., lifestyle brand positioning), services marketing (entertainment like multiplexes, events) | | Consumer Protection | Rights of consumers in lifestyle & entertainment industries (e-commerce, ticketing, refunds) | | Business Environment | Impact of social/cultural trends (e.g., health & wellness, OTT boom) on business | | Financial Management | Investment in entertainment startups or lifestyle retail | and competency-based questions
Subhash Dey is a well-known author of Business Studies (BST) textbooks for Class 12, published by Shree Radhey Publications lifestyle brand positioning)