It cuts out the middleman. Fans can chat directly with the star, request personalized shoutouts, or see "behind-the-scenes" footage from her professional shoots.
Here are some reviews related to Khushi Mukherjee's Sunday relationships and romantic storylines:
Most writers write about the beginning (the chase) or the end (the breakup). Khushi writes about the middle ground—the situationship, the undefined, the "almost." Her Sunday relationships often exist in a grey area where two people love each other but haven't said it, or want to be together but are held back by trauma, timing, or geography. This resonates deeply with millennials and Gen Z, who have redefined dating to include ambiguity.
Unlike Instagram or Facebook, which have strict community guidelines, a personal app allows creators to share bolder, more intimate content.
When users search for "Join my app Prem," they are usually looking for the (often powered by platforms like "Armsprime" or similar creator-tech companies). Why do creators like Khushi launch their own apps?
It was controversial. Fans were divided. Some hated seeing their "Sunday queen" in a toxic loop. Others praised her for showing the addiction of intermittent reinforcement. "That is also a Sunday relationship," Mukherjee explained. "The one you know is bad for you, but the good parts are so good that you wait seven days just for an hour of peace."
If you want to experience the phenomenon for yourself, start by following her on Instagram (@khushimukherjee_writes). Turn on post notifications specifically for Sundays.