The film tells the "inspiring true story" of , a Mexican-American janitor working at a Frito-Lay plant in California. Facing a struggling economy and potential factory closure, Montañez uses his cultural heritage to pitch a spicy version of Cheetos to the company's CEO, Roger Enrico. The narrative follows his rise from a troubled youth in a gang to becoming a high-level marketing executive. Principal Cast and Crew
: The film follows Richard Montañez (played by Jesse Garcia), who draws on his Mexican-American heritage to pitch a spicy snack idea to Frito-Lay executives, eventually disrupting the food industry. Historical Accuracy : While the movie is based on Montañez's memoir, A Boy, a Burrito and a Cookie , investigative reports from sources like the Los Angeles Times flamin hot lk21