The fashion industry has always catered to two extremes: teenage fast fashion and adult investment pieces. But college girls occupy a unique financial and social Venn diagram. They have the desire to experiment like teens but the social pressure (internships, networking) to look polished like adults. This friction creates the "big fashion" moment we are seeing today.

In high school, you were defined by a clique. In college, you define yourself. Fashion becomes the fastest tool for self-actualization. The "big" trend right now isn't a specific hemline; it’s in personality.