However, the value proposition of the creator economy relies on a fragile barrier: the paywall. When thousands of users search for the "Kelly Payne Collection free 2021," they are attempting to breach that barrier. They want the product without the economic acknowledgement of the labor that created it.

If you were to search for this keyword phrase today, you would encounter a mixed bag of results. Here is a breakdown of what exists out there:

When Kelly Payne launched her collection in early 2021, she offered an affiliate program. Affiliates who sold 10+ copies received a free copy of the collection. Many bloggers promoted the product solely to unlock their own free access.