Because the is a modern certification (launched January 2025 by the International Association of Animal Behavior Consultants – IAABC), there are only about 400 certified trainers worldwide as of mid-2026. Here is how to find one:
The signature move of the is the "Jolly Routine." The trainer carries a jolly ball on a rope. Before any command (sit, down, place), the trainer swings the ball. The dog learns that obedience predicts the ball, but the ball rarely comes. This teaches frustration tolerance. rocco animal trainer new
Just as human classrooms have shifted to accommodate different learning styles, the new Rocco method acknowledges that a Border Collie and a Mastiff do not process consequences the same way. Because the is a modern certification (launched January