Kotler - [patched]

: Businesses focused on aggressive promotion and persuasion to dispose of what they had already made.

Before Kotler, marketing was often seen as just selling. He popularized the (the Marketing Mix), shifting the focus to a more holistic business strategy: Product: What problem are you solving? Price: What is the value to the buyer? Place: How will the customer access it? Promotion: How will you communicate your value? kotler