The human element—staff interaction and the unique programs that bring a museum to life. 3. Strategic Planning: The SWOT & PEST Analysis
: Practical methods for pricing, branding, e-marketing, organizational self-assessment, and marketing audits. Google Books Critical Perspectives Museum Marketing And Strategy Kotler Pdf
You don’t need to read 500 pages to start. Here is a 30-minute exercise based on the book: Museum Marketing And Strategy Kotler Pdf