. It became a cultural phenomenon in Tamil Nadu, particularly due to the song "Thaiya Thaiya" (the Tamil version of "Chaiya Chaiya"), which became an anthem. Notably, Tamil actor Arvind Swamy provided the dubbing voice for SRK in this version.
Several of SRK's major blockbusters have received dedicated Tamil releases to tap into the South Indian audience: Shahrukh Khan Tamil Dubbed Movies