You write the facts down on index cards. You shuffle them. You look for similarities. You ask, "How does this fact relate to that fact?"
That is Young’s technique exactly. Jobs simply applied a method that was written 36 years before the Mac existed. a technique for producing ideas by james webb young pdf
Before starting the process, Young highlights two fundamental truths: You write the facts down on index cards
Despite being less than 50 pages, this small book is considered a classic in advertising, marketing, and creative thinking. James Webb Young, a senior executive at J. Walter Thompson, distills the creative process into a clear, repeatable 5-step method based on his experience and insights from sociology and psychology. and creative thinking. James Webb Young