Before Pinterest and TikTok, bloggers shared lists of favorite songs, movie reviews, or links to interesting articles. Rahatupu might have been a "link blog"—a digital commonplace book.
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The core of Rahatupu’s content was the private lives of public figures. It exposed celebrity affairs, beefs (feuds) between artists, and lifestyle displays (showing off wealth). Unlike traditional media, which often softens critiques of public figures due to advertiser pressure or libel concerns, Rahatupu operated with a "no-holds-barred" approach. Before Pinterest and TikTok, bloggers shared lists of
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