Modern superstars like Rhea Ripley and Bianca Belair reject the term "Diva" to signify strength. However, vintage Diva merch (the old "Lita" hats, the "Trish" tees) is selling for hundreds on eBay. Consequently, "lookbooks" and "unboxing" videos of Trish Stratus and Lita gear are generating millions of views.
Despite the "Divas" label being associated with short matches, some of the most popular videos are the rare 5-star athletic displays. Modern superstars like Rhea Ripley and Bianca Belair