A27hopsonxxx -- Jamie-croft Bbc Breeds Military ... Jun 2026

A27HopsonXXX and Jamie‑Croft (2023) introduced the notion of “media breeding” to capture the processes by which an organization systematically generates, nurtures, and disseminates creative artefacts. Their preliminary case study of the BBC’s drama department highlighted the role of internal pipelines and external partnerships in shaping genre hybridity. This paper extends their framework by: