Next to the email field, include microcopy that says: "No spam. Unsubscribe in one click. Your data is safe." This single sentence can increase conversion rates by over 30%.
Why do so many onboarding flows begin this way? Because of the . Once a user takes a small action (typing their email), they are statistically far more likely to complete the next action (clicking "continue"). Behavioral economists call this the "foot-in-the-door" technique.
Step 1 Enter Your Email Email Continue To Start Better -
Next to the email field, include microcopy that says: "No spam. Unsubscribe in one click. Your data is safe." This single sentence can increase conversion rates by over 30%.
Why do so many onboarding flows begin this way? Because of the . Once a user takes a small action (typing their email), they are statistically far more likely to complete the next action (clicking "continue"). Behavioral economists call this the "foot-in-the-door" technique.
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