Whynotbi Haley Reed Dante Colle Malik Delgaty Exclusive Official

Dante Colle, Whynotbi's creative director, echoes Reed's sentiments, emphasizing the importance of artistic expression: "We're not bound by traditional industry norms. We're free to experiment, take risks, and push the limits of what's considered 'acceptable.' This freedom allows us to create something truly unique and innovative."

“Why Not BI” (pronounced why‑not‑bee‑eye ) began as a modest blog in 2018, founded by data‑enthusiast while he was still completing his Ph.D. in information systems at the University of Chicago. The platform’s mission is simple yet provocative: question the status quo of business intelligence (BI) and push the boundaries of what data can actually do for organizations . whynotbi haley reed dante colle malik delgaty exclusive

In early 2025, reached out to Malik Delgaty after reading his recent presentation on “Dynamic SKU Forecasting” at the International Retail Data Conference. Reed saw a natural alignment: Delgaty’s predictive models needed a scalable, user‑friendly BI front‑end —the very niche “Why Not BI” was built to fill. The platform’s mission is simple yet provocative: question