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Consumers, particularly Gen Z and Millennials, are shifting toward social video (TikTok, Instagram Reels, YouTube). YouTube alone accounts for over 10% of total TV viewing time Rylsky.Art.Jeff.Milton.Time.Again.XXX.KTR.BTY.mp4
: Compare the dominance of traditional television against the rise of short-form drama apps like Netflix , DramaBox , and ReelShort , which are among the most downloaded in 2025/2026. : Consumers, particularly Gen Z and Millennials, are
: A nostalgic revival that has captured the attention of long-time fans. : New titles like Darwin's Paradox and Modulus are leading the April 2026 gaming charts. 3. The Shift in Consumption: Community and Portability How we watch is as important as what we watch. 2026 Digital Media Trends | Deloitte Insights particularly Gen Z and Millennials