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Why are survivor stories so uniquely effective? Neuroscience offers a clue. When we hear a raw, personal account of trauma and resilience, our brains activate the —the region associated with empathy and perspective-taking. A statistic like "1 in 4 women experience severe intimate partner violence" is processed in the prefrontal cortex as data. But a story from a survivor named Maria, describing the exact moment she decided to leave, triggers the insula and anterior cingulate cortex—areas that simulate the sensation of another’s pain and triumph.

: Avoid extractive or sensationalist storytelling that focuses only on "pain points" for shock value. Instead, focus on the survivor's journey, resilience, and goals for the future. wen ruixin rape the kindergarten teacher next hot

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10 Comments

  • wen ruixin rape the kindergarten teacher next hot
    Reply Steve Johnson July 19, 2011 at 9:33 pm

    RT @spatially: 9X Effect: Google and Netflix looking at changing markets http://t.co/t4Dh3Zi

  • wen ruixin rape the kindergarten teacher next hot
    Reply brettweigl July 19, 2011 at 9:50 pm

    RT @spatially: 9X Effect: Google and Netflix looking at changing markets http://t.co/AFp8j2r

  • wen ruixin rape the kindergarten teacher next hot
    Reply Pragmatic Marketing July 20, 2011 at 1:36 pm

    RT @spatially: 9X Effect: Google and Netflix looking at changing markets http://t.co/t4Dh3Zi

  • wen ruixin rape the kindergarten teacher next hot
    Reply Andrew Vincent July 20, 2011 at 1:40 pm

    Google+ and Netflix both had major launches this past week, with some very interesting feedback: http://bit.ly/psS8XU #prodmgmt #tech

  • wen ruixin rape the kindergarten teacher next hot
    Reply Hutch Carpenter July 20, 2011 at 2:03 pm

    9X Effect: Google & Netflix looking at changing markets http://t.co/NqkxSx9 by @spatially > Incl nice graphic outlining 9x adoption issue

  • wen ruixin rape the kindergarten teacher next hot
    Reply Larry McKeogh July 20, 2011 at 9:55 pm

    Good analysis by @spatially – 9X Effect: Google+ and Netflix looking at changing markets http://bit.ly/oPV1BC #prodmgmt

  • wen ruixin rape the kindergarten teacher next hot
    Reply Keith C. Langill July 20, 2011 at 10:08 pm

    9X Effect: Google and Netflix looking at changing markets – http://goo.gl/ag83j via @spatially

  • wen ruixin rape the kindergarten teacher next hot
    Reply [2AdviseU] July 21, 2011 at 9:16 am

    9X Effect: Google+ and Netflix looking at changing markets http://dlvr.it/c0TYr

  • wen ruixin rape the kindergarten teacher next hot
    Reply Tamara Dull July 21, 2011 at 2:45 pm

    9X Effect: Google+ and Netflix looking at changing markets | @spatially http://bit.ly/qkwdcU

  • wen ruixin rape the kindergarten teacher next hot
    Reply Chip Hogge July 31, 2011 at 12:42 pm

    9X Effect: Google+ and Netflix looking at changing markets http://j.mp/qSkb1w (via Instapaper)

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