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Why are survivor stories so uniquely effective? Neuroscience offers a clue. When we hear a raw, personal account of trauma and resilience, our brains activate the —the region associated with empathy and perspective-taking. A statistic like "1 in 4 women experience severe intimate partner violence" is processed in the prefrontal cortex as data. But a story from a survivor named Maria, describing the exact moment she decided to leave, triggers the insula and anterior cingulate cortex—areas that simulate the sensation of another’s pain and triumph.
: Avoid extractive or sensationalist storytelling that focuses only on "pain points" for shock value. Instead, focus on the survivor's journey, resilience, and goals for the future. wen ruixin rape the kindergarten teacher next hot
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RT @spatially: 9X Effect: Google and Netflix looking at changing markets http://t.co/t4Dh3Zi
RT @spatially: 9X Effect: Google and Netflix looking at changing markets http://t.co/AFp8j2r
RT @spatially: 9X Effect: Google and Netflix looking at changing markets http://t.co/t4Dh3Zi
Google+ and Netflix both had major launches this past week, with some very interesting feedback: http://bit.ly/psS8XU #prodmgmt #tech
9X Effect: Google & Netflix looking at changing markets http://t.co/NqkxSx9 by @spatially > Incl nice graphic outlining 9x adoption issue
Good analysis by @spatially – 9X Effect: Google+ and Netflix looking at changing markets http://bit.ly/oPV1BC #prodmgmt
9X Effect: Google and Netflix looking at changing markets – http://goo.gl/ag83j via @spatially
9X Effect: Google+ and Netflix looking at changing markets http://dlvr.it/c0TYr
9X Effect: Google+ and Netflix looking at changing markets | @spatially http://bit.ly/qkwdcU
9X Effect: Google+ and Netflix looking at changing markets http://j.mp/qSkb1w (via Instapaper)